Southern Frock takes cotton dresses to the next level. The line was started last year by Emily Newnam who was inspired by the classic style of the South and coastal living while in Charleston. SF offers multiple flattering styles in a variety of colors and incorporates stylish details like ruffles, bows and pleats.
These dresses are perfect for hanging out, running errands or a casual get together with friends. And since they are knit they pack well when traveling. Personally, I am a fan of the Ruffles Scoop neck dress- I heart how the ruffles fall in the back!